Thursday, August 16, 2012

New MICHELIN tire technology helped make London’s public bus system safer

Michelin, the pioneering brand in electronic tire development, made London’s public bus transits safe and ready for the summer Olympics crowd, with tires equipped with Michelin’s latest innovation in tire technology. Called Radio Frequency Identification (RFID) Chips, the new technology allows for quick, safe and efficient evaluation of tire conditions.

The new “communicating” tires provide a breakthrough solution to improving road safety. Combining the Tire Pressure Monitoring System (TPMS) and RFID chips installed in the tire, the device helps check the tire pressure and conditions and link to a data processing system. After seven years of thorough testing and research plus thousands of manufactured chips that validate test phases, the technology was introduced to 85% of London’s city buses in time for the 30th Olympic Games.

The small RFID chips require no batteries and instead are activated by the radio waves it receives during scanning. The users may input their own data and update them as well. It can last longer than the tire itself, shave time in vehicle maintenance and provide cost-efficient vehicle operations.

With Michelin’s “communicating” tires, the transit operators only need to use an electronic reader that automatically gathers information about the tire’s condition and history. Now, instead of physical check-ups that may be dangerous to the operators, a more reliable system of monitoring tire conditions guarantee that the passenger vehicle tires will last longer, be more accurately traceable, reduce fuel consumption and avoid the need for frequent and costly replacements.

 The Michelin Group: A major player in the British urban transport system The figures speak for themselves. With 33,000 buses covered by service contracts (representing 80% of the country’s bus market) and a 100% market share for four of the five largest British bus transport companies and a 50% share for the fifth, Michelin is eminently qualified to provide bus fleets with end-to-end tire management solutions.

What’s more, 85% of all London buses are fitted with MICHELIN tires. More than just buses, these highly original vehicles – with their bright red color so well-liked by tourists – play both a symbolic and an indispensable role in urban mobility and at the same time are rightly considered to be one of the city’s cultural assets

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 115,000 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on ViaMichelin.com. Research and innovation development is being taken care of in technology centres in Asia, Europe and North America.


Sunday, August 12, 2012

Malaysia Formula 1 Circuit Comes Alive with Michelin Pilot Experience

Philippine motoring experts will get the chance to try out Malaysia’s world renowned Formula 1 circuit in Sepang as it hosts more than 500 Michelin customers, journalists and social media commentators from 18 countries who will enjoy the rare opportunity of the Michelin Pilot Experience (MPE).


The Michelin Pilot Sport Experience is an 18-day event that starts August 7  that will make participants experience piloting some of the most competitive circuit racing vehicles in the motor sports arena such as Formula Michelin, Porsche, Renault Clio, Citroen C2 Rally cars. They will also get to drive go-karts and ride  a Formula 2 seater piloted by professional racers, complete with total G-Force experience.   


 First introduced in Europe, the Michelin Pilot Experience was unveiled in Asia at the Sepang International Circuit in 2006. “The concept of the Michelin Pilot Experience was born as a result of our desire to share our innovation and leadership from the tracks to the road in pushing our tires to the limit in competition. MPE is structured and dedicated to Michelin customers and prescribers to discover the range of our technical innovation in an extreme yet safe driving environment,” said Mr. Regis Jeandenand, Michelin Asia Pacific Motorsport Manager.


Driving enthusiasts from 17 countries, including the Philippines, Japan, Vietnam, Australia and South Africa will participate in the Michelin Pilot Experience. It will utilize 4 Renault Clio Cup cars, updated Formula Renault bodies with aerodynamic kits, and refurbished two Porsche 996 GT3 Cup.





About Michelin (www.michelin.com) Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 115,000 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on ViaMichelin.com. Research and innovation development is being taken care of in technology centres in Asia, Europe and North America.