Saturday, April 14, 2012

Surviving and Succeeding in Video Production

Surviving and Succeeding in Video Production

The world of video production exists on the cutting edge of technology and culture. The industry is in constant motion: finding the ‘next-big-thing’ and dumping the ‘has-been.’ Professionals in the field have to ride the wave if they want to stay relevant and working.

Personal abilities, and their demonstration, are the basis of the business. Even in this modern era of digital filmmaking, most people find work through their networks, and rely on their reputations to secure future offers. To be a viable candidate, a producer of videos has to demonstrate professionalism, ability, and experience.

Experience is the most important factor, and also the hardest to gain. In the overcrowded industry, finding an opportunity to prove oneself can be daunting. Luckily, new developments in technology and culture encourage the success of independent video producers.

Cheap digital equipment makes production simpler, and budgets lower. More and more videos are made, creating greater opportunities for practice and demonstration. The Internet provides a stage for showcasing work and advertising abilities. And recent trends in popular entertainment have embraced the role of the viral amateur. But these new opportunities alone do not guarantee success.

The best insurance for prosperity in video production comes in professional education. People looking to obtain such an education can learn more about specialized schools  that provide inexpensive and thorough instruction, turning the amateur enthusiast into an expert professional. The in-demand skills of graduates with advanced training guarantees employment in the highly competitive industry.

Most video production occurs among three fields:

  • Corporate

  • Entertainment

  • Marketing

The style and purpose of each field is unique. But across all types of productions, the same need for expertise exists. An expert in one aspect of video production can expect repeated employment in different fields of the industry.

Every video crew needs specialists in cameras, editing, lighting, writing, and many others. Presenting a single field of specialty, and backing up the claim with demonstrated skills, establishes a video-maker as valuable and reliable.

One of most in demand specialties is sound engineer. Sound might be one of the last things you notice in a video, and that's because a highly trained expert has seamlessly matched audio with image. It's a challenging occupation, but reliable for those with experience and knowledge. Most of that knowledge comes from thorough an education in audio production where a student learns their trade, and gains important experience.

But teaching yourself how to aim a camera is one thing; knowing the intricacies of a trade is another. This is what separates the professionals from the amateurs. Competing in video production is only possible after a candidate has been distinguished from those around him.

In video production, the obsession with trends has led towards a frenzy for the viral. Every new member of the industry has to demonstrate a familiarity with these modern priorities. But, even more importantly, a professional has to display a skill-set capable of high-grade work. The need for expertise is never ending, and a qualified specialist will always be the presence behind successful video productions.

The meeting of these two trends – the new and the old – defines the industry’s need for new material that meets high industry standards. The business of video production will remain excitingly unpredictable, but will always rely on skilled professionals crafting new visions of the cutting edge.


Bureau of Labor Statistics

Audio Engineering Society

1 comment:

kim said...

hmmm.. i think i won't have any future with video production, lol!