Saturday, April 28, 2012

Buy Eyeglasses Online: Vision & Fashion the Frugal Way

A month ago, CBC (Canadian Broadcasting Corporation) published a piece of news about purchasing eyeglasses online; a month later, this news has already been commented on by thousands of people. With the rise of purchasing eyeglasses online, more and more eyeglass wearers have begun to focus their attention on it. However, with regard to buying eyewear online, some support it while others still have doubts about it. What has turned numerous eyeglass wearers from traditional brick-and-mortar eyeglass stores to online ones? Firmoo's slogan tells you everything: Vision and Fashion the Frugal Way.

Most eyeglasses wearers have purchased eyeglasses at traditional eyeglass stores. Nevertheless, due to the limited styles and unaffordable prices, consumers have had to regard eyeglasses as a medical tool used to correct vision instead of a fashion accessory. But now, with the emergence of online eyeglass shopping, we can get fashionable eyeglasses at reasonable prices. Among the many online eyeglass stores, Firmoo, which combines fashion and economy, is undoubtedly the most outstanding one.

As we all know, we usually have to spend hundreds of dollars on a pair of glasses at brick-and-mortar eyeglass stores. Yet, you can get the same pair of glasses from online eyeglass stores at a fraction of the price. For this reason, buying glasses online is, so to speak, quite an economical way to get eyeglasses. Among the numerous online optical stores, Firmoo is the most economic one. Customers can usually get their beloved glasses at a price that is up to 90% lower than that in brick-and-mortar eyeglass stores. Furthermore, new customers can even get their first pair for FREE there. Some people may doubt the quality, safety, durability, etc. of eyeglasses purchased online, but there is no need to worry when purchasing from Firmoo. Firstly, all glasses provided by Firmoo are carefully manufactured by skilled workers and are strictly inspected by professional opticians before shipment, thus ensuring the quality and safety of glasses; secondly, Firmoo has developed a try-on tool for customers to try their beloved eyeglasses on so as to see how they look on them; thirdly, Firmoo has a customer service team that has always been committed to offering their valued customers the best service; lastly, all glasses available at Firmoo are provided by their affiliated factory, which is why they can offer eyeglasses at such a low price.

"We have dozens of affiliated eyeglasses factories which enable us to provide our customers with the most affordable eyeglasses around because there are no middlemen in between. Meanwhile, we have devoted ourselves to providing our valued customers with fashionable and aesthetic eyeglasses," said Patrick Li, Firmoo's CEO.

Compared with purchasing eyeglasses at brick-and-mortar eyeglass stores, purchasing eyeglasses online is not only more economical but also enables customers to select from more fashion elements. This is due to Firmoo meticulously picking several hundred classic styles from thousands of eyeglass models.

Firmoo CEO Patrick Li also added, "Our team has selected hundreds of classical and fashionable styles in order to save time for our customers when they are picking eyeglasses."

So what do online eyeglass stores bring to us? We believe the answer is fashion and frugality.

For more details about how to get fashionable and economical glasses from Firmoo, please visit:

About Firmoo is an emerging global online eyeglass store offering prescription eyeglasses and prescription sunglasses. Years of expertise in the optical industry have enabled to offer a variety of high quality prescription eyeglasses to the public at affordable prices. Firmoo is devoted to offering high quality eyeglasses, competitive prices and thoughtful customer service. Only our valued and satisfied customers can further solidify our position as the leading online eyeglass store in the world. For Firmoo's Online Optical Store, user satisfaction is always the highest priority.

For more details about Firmoo, please visit

The above is a press release from

Saturday, April 14, 2012

Surviving and Succeeding in Video Production

Surviving and Succeeding in Video Production

The world of video production exists on the cutting edge of technology and culture. The industry is in constant motion: finding the ‘next-big-thing’ and dumping the ‘has-been.’ Professionals in the field have to ride the wave if they want to stay relevant and working.

Personal abilities, and their demonstration, are the basis of the business. Even in this modern era of digital filmmaking, most people find work through their networks, and rely on their reputations to secure future offers. To be a viable candidate, a producer of videos has to demonstrate professionalism, ability, and experience.

Experience is the most important factor, and also the hardest to gain. In the overcrowded industry, finding an opportunity to prove oneself can be daunting. Luckily, new developments in technology and culture encourage the success of independent video producers.

Cheap digital equipment makes production simpler, and budgets lower. More and more videos are made, creating greater opportunities for practice and demonstration. The Internet provides a stage for showcasing work and advertising abilities. And recent trends in popular entertainment have embraced the role of the viral amateur. But these new opportunities alone do not guarantee success.

The best insurance for prosperity in video production comes in professional education. People looking to obtain such an education can learn more about specialized schools  that provide inexpensive and thorough instruction, turning the amateur enthusiast into an expert professional. The in-demand skills of graduates with advanced training guarantees employment in the highly competitive industry.

Most video production occurs among three fields:

  • Corporate

  • Entertainment

  • Marketing

The style and purpose of each field is unique. But across all types of productions, the same need for expertise exists. An expert in one aspect of video production can expect repeated employment in different fields of the industry.

Every video crew needs specialists in cameras, editing, lighting, writing, and many others. Presenting a single field of specialty, and backing up the claim with demonstrated skills, establishes a video-maker as valuable and reliable.

One of most in demand specialties is sound engineer. Sound might be one of the last things you notice in a video, and that's because a highly trained expert has seamlessly matched audio with image. It's a challenging occupation, but reliable for those with experience and knowledge. Most of that knowledge comes from thorough an education in audio production where a student learns their trade, and gains important experience.

But teaching yourself how to aim a camera is one thing; knowing the intricacies of a trade is another. This is what separates the professionals from the amateurs. Competing in video production is only possible after a candidate has been distinguished from those around him.

In video production, the obsession with trends has led towards a frenzy for the viral. Every new member of the industry has to demonstrate a familiarity with these modern priorities. But, even more importantly, a professional has to display a skill-set capable of high-grade work. The need for expertise is never ending, and a qualified specialist will always be the presence behind successful video productions.

The meeting of these two trends – the new and the old – defines the industry’s need for new material that meets high industry standards. The business of video production will remain excitingly unpredictable, but will always rely on skilled professionals crafting new visions of the cutting edge.


Bureau of Labor Statistics

Audio Engineering Society

Thursday, April 5, 2012

"Help" Bring The Draybers to Ellen

Head over now to YouTube link to watch the full video!